Search Engine Optimisation and the methodology of improving the ranking of a website on search engines such as Google, Bing, Ask etc. In the competitive online world, simply having a website is no longer enough if you want an edge on your competitors. A well designed and carefully constructed website serves no real purpose if nobody pays it a visit.
Billion of new websites flooding the Internet every day, your customers will often find that reaching your website isn’t easy. In the vast expanse of cyberspace, even the best website can get swamped in the background noise of thousands of sites all competing for the same customers.
Search engines have more potential to push targeted traffic to a website than any other medium. There are 300 million searches performed world wide on Google every day – equating to 34,000 searches per second. This means introducing your target market to your website and making your website more than just another listing on a search needs SEO to make it more visible, more attractive and more likely to generate traffic that translates your business activities into your business goal.